Bundesliga Youth Ambassadors (BUYAs)

“…sport is not just physical activity; it promotes health and helps prevent, or even cure, the diseases of modern civilization. It also is an educational tool which fosters cognitive development; teaches social behaviour; and helps to integrate communities.”
​– Thomas Bach, IOC President

SEP aims to use football to mobilize, engage, and educate youth on life skills, health issues, and a wide variety of other topics. Football is the channel that we use to deliver key messages to the youths in our community. Through the power of “developmental football,” SEP’s specially trained coaches provide not only fun, but important life skills to develop the next generation of community leaders.

SEP’s unique Youth Football Program leverages the power of football as a tool to:

  • Teach life skills through games and integrated messaging in areas such as HIV/AIDS prevention, health and sanitation, Agriculture & nutrition, reproductive health, peacebuilding, and substance abuse
  • Engage youth in healthy, fun social outlets
  • Improve gender equality
  • Mobilize youth and the community at large
  • Develop youth leadership through training in coaching, refereeing and tournament management etc

Impact and Accomplishments:

  • 1,250 youth between the ages of 10 and 20 participate in ongoing football practice and matches
  • 65% of all participants are girls and young women who would otherwise not have a social or athletic outlet outside of their traditional roles
  • 100 youth have been trained in football coaching, refereeing, and First Aid and 20 are now volunteering as coaches and referees at local schools
  • Have a football presence in 7 primary schools and 2 secondary schools.
  • Hosts 3 football events per year focused on key life skill topics, resulting in massive behaviour change among the youth. These are held in the months of April, August and December (During School Holidays).

Ongoing Activities:

SEP has ongoing football training in all its seven zones – Local Partner Primary Schools. It has different age categories of players which form the SEP teams;

  • Senior team for both boys and girls – this is a free age category
  • Under 16 for both boys and girls
  • Under 14 girls and boys
  • Under 12 for both boys and girls



Bundesliga Youth Ambassadors

Day 1

On the 8th of September, 2021, Social Empowerment Project, hosted Bundesliga Youth Ambassadors (BUYAS) for a self-paced comprehensive learning program. The BUYAS arrived on the evening of 7th September 2021.

Bundesliga Youth Ambassadors serve as educators and role models within their communities


This program a partnership with TSG 1899 Hoffenheim, the street football world and Transforming Young Stars of Africa was to enable the BUYAS to interact and learn from each other and share what activities they undertake at their respective organizations. The wins and the challenges as well. A few success stories from the BUYAS and some challenging stories encouraged everyone to keep doing what they do and not to give up. A moving and encouraging speech from the director of S.E.P, Mr Festus Juma, was a highlight of day 1, with rich lessons on mental health, reproductive health and healthy relationships being the main message. He welcomed the BUYAS to Oyugis Town, Homa Bay County and briefed them on the activities that the S.E.P- BUYAS have been undertaking. Apart from empowering the community and young girls through sports, they empower them economically through skill-based projects.

Society Empowerment Project empowers communities through sports

The afternoon session involved showing the BUYAS what S.E.P does in the communities. This involved a visit to the farms where they do poultry and horticulture farming. The farming is done by SEP members in the community. The farmers are given partitions of land and fertilizers, as well as poultry and poultry feeds, which they use to farm and eventually get food and income. This is part of economic empowerment. SEP, CO-director, Lorraine, also briefed the BUYAS on the reproductive health department, where she showed them how the department makes and manages reusable sanitary pads. In her talk, she talked about menstrual hygiene, pads drives and the reproductive health sessions that they hold with young and adolescent girls. This department also takes credit for empowering young women and girls through tailoring courses.

Finally, the BUYAS were shown to the football pitch at K’Otieno primary school where they actively interacted with pupils who were on their games break. They later had a friendly match with the Oyugis football club team. SEP was humbled and honoured to host a successful first day of BUYAS in Oyugis!

Day 2

On the second day, BUYAS were treated to a historic trip to Lake Simbi, in Homa Bay County. Lake Simbi boasts of beautiful flamingoes which are a tourist attraction to the lake. Here they were told about the intriguing story behind the formation of Lake Simbi. They enjoyed a hike around the lake towards the flamingoes. They enjoyed the beautiful views, which they captured well.
Later on, the team went to Kendu bay old town, a harbour off Kendu bay town. Here, they enjoyed a boat ride in Lake Victoria, from the local fishermen. Some of the BUYAS were lucky to order for and eat fresh, hot deep-fried fish right from the lake!

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